Corporations: Running to Cover

As the inevitable shapely models splashed to music in a rooftop pool, the Boston-based Sheraton Corp. last week opened its new, $12 million Sheraton Motor Inn on Manhattan's West Side. Billed as the "world's largest motel," the 20-story Motor Inn sits improbably among tatty warehouses beside the piers where the transatlantic liners dock, and offers its customers, along with free parking, a spectacular view of the Hudson. Judging from the first curious-tourist turnout, business should be good. But far from taking this as encouragement to go on to even bigger...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!