In St. Louis last week, 20,000 readers of the morning Globe-Democrat were startled to find oddly doctored copies of the paper in their mail. Columns of blushing red duotone ran over news stories, pictures and ads, cutting some pages into bright mosaics, blanketing others in unbroken chromatic glory. In a prideful red banner across the top of Page One, the Globe deciphered the code: ALL THAT'S RED WASN'T ON THE AIR!
For all its gimmicky hyperbole, the stunt was effective proof that news which rates newspaper space includes plenty that never gets on the air. Mailed out to advertisers, clergymen, doctors, lawyers,...
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