Corporations: The Luxury Trail

When intercity buses last year matched the railroads in total passenger miles for the first time in U.S. history, no one was less surprised than a burly, blue-eyed Texan named Maurice Edwin Moore. As president of Transcontinental Bus System, Inc., Moore, 51, has built one of the nation's fastest-growing businesses on the proposition that as far as mass transportation by land is concerned, the bus is the wave of the future.

Starting with a cow-town Texas line during World War II, Moore in the past 19 years has pieced together Transcontinental's operating...

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