The Press: Fat Cat, Thin Margin

Ever since 1896, when the late Adolph S. Ochs bought a decrepit Manhattan daily named the New York Times for $75,000, the paper has turned a profit every year, though not what one might expect from the fattest, most prestigious newspaper in the land. Sometimes the paper's profit margin has been paper thin: as little as $61,000 in 1954—on a gross income of $1,232.000. Last week Publisher Orvil E. Dryfoos issued the Times's 1961 annual report. As daily circulation rose to a record 713,514 and Sunday circulation to a record 1,384,200, the Times sold $100 million worth of ads. On gross...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!