Ten years ago, the bespectacled little boss of a three-man wholesale bakery in Chicago was laughed out of the head offices of a Midwest supermarket chain for suggesting that the chain sell his coffee cakes at 79¢ apiece instead of the then standard 29¢. Today, the boss of a 584-man concern that grosses more than $30 million a year, the little baker is so busy selling his high-priced goods that he is currently equipping his major food brokers with computers to process an endless torrent of orders from customers across the nationincluding the once skeptical supermarket chain.
The jovial hero of...
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