The Press: River Level

For all its 36 years, The New Yorker Magazine has been either fat enough or finicky enough to indulge its stubborn allergy to Madison Avenue exaggeration in advertising. It takes such a stringent view of overstatement that it once rejected a testimonial touting a how-to-golf pamphlet which offered the duffer the utterly unnecessary suggestion that he "stay out of traps." Since Arnold Palmer had just lost the Masters tournament by landing in a trap, The New Yorker sent the copy back to the agency, along with the advice that the agency might consider sending Palmer a copy of the book.

Despite such...

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