Retail Trade: Everybody Loves a Bargain

When Eugene Ferkauf decided twelve years ago to set up a small discount luggage shop in Manhattan, he tacked the initials of his first name and that of a friend onto the name of the famed Canadian subchaser known as the corvette. The result (after a slight change to avoid duplication with another firm): the E.J. Korvette Co. Ever since then, Korvette has been steaming ahead with the seaworthy speed and audacity of its namesake. In ten years its sales have rocketed from $2,000,000 to a projected $175 million in 1961, encompassing everything...

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