Television: Pigments of the Imagination

For one vivid day last week, the NBC peacock was the cynosure of every eye-fluttering peahen from the Bronx Botanical Gardens to Los Angeles' Griffith Park. On show after show, NBC's symbol of color television appeared, while announcers crowed about the network's Color Day, every show a bottled rainbow. For once the soap operas were literally purple, and even Huntley and Brinkley gave hues of the news.

Five years old, commercial color TV seems at last to have established some sort of beachhead on the American economy, with a long way still to go. Since CBS has all but dropped its...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!