A Letter From The Publisher: Jan. 27, 1961

TWO weeks ago, TIME'S editors in New York decided that the cover for this week's issue should be a color photograph of John Fitzgerald Kennedy at the precise moment when he raised his right hand and took the oath as the nation's 35th President. What the cameramen captured is seen on this week's cover—the fastest-closing cover in TIME'S 38-year history.

Standing on a snow-laden platform some 180 ft. from the President, TIME photographers snapped 30 telephotolens pictures of the brief swearing-in ceremony. Minutes later, the color film was awash in the darkrooms at the Washington Bureau. When the developing process was finished...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!