A Letter From The Publisher, Sep. 19, 1960

TO capture the excitement, diversity and oddity of U.S. inventiveness for this week's cover story on new products (see BUSINESS, Prometheus Unbound). Cover Artist Boris Artzybasheff stretched his easel, produced TIME'S second gatefold cover (the first a Christmas creche on Dec. 28, 1959). Artzy scorned a new machine that paints for the artist, used an old-fashioned good right hand to personify these new products:

1) A steel and aluminum roll-up ladder, 2) a self-shaking mop, 3) a pocket signaler that pages the wearer when he is being telephoned. 4) an electrowriting machine that uses...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!