The Press: Battle of the Pollsters

"Open season on pollsters has arrived," wrote Dr. George Gallup last week, "and the shooting, as usual, comes from those who do not like the poll findings." As might be expected, the pollster being shot at the most was Gallup himself.

In a survey right after the Republican National Convention, Gallup found 50% of the voters in favor of Nixon, 44% for Kennedy, and 6% undecided. These results were arrived at through Gallup's complicated polling procedures. Voter attitudes are fixed to the day of the poll, do not attempt to show how they might...

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