RETAIL TRADE: Integration & Profits

Caught in the midst of the South's battle over integrating lunch counters. Southern store owners often fear that they will be boycotted by the Negroes if they do not integrate, boycotted by white customers if they do. Last week a report by the Southern Regional Council, an interracial group formed to promote better race relations, sought to calm at least one of their fears. Merchants in eight Southern cities that have desegregated their lunch counters—Austin, Corpus Christi, Dallas, San Antonio, Galveston; Nashville, Tenn.; Winston-Salem and Salisbury, N.C.—have suffered no financial hurt. Said the report : "No store in the South...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!