FOREIGN TRADE: The Princely Sales Pitch

Four trumpeters of Her Majesty's Royal Horse Guards blew a fourfold fanfare. Down green-carpeted steps in Manhattan's Coliseum walked Britain's Prince Philip past unicorns draped in silks and tartans. Quickly he got down to business, gave a suave but hard sell. "We hope you will find a lot of interesting things," said Philip, "and we hope you will want to own many of the things you see."

With that, Philip declared a 17-day British Exhibition open, took off with Vice President Richard Nixon and New York Governor Nelson Rockefeller (see NATIONAL AFFAIRS) for a chummy hour's tour of the show, trailed...

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