INDUSTRY: Juicy Scandal

The breakfast-table reading of many a hurried city fellow—such is the nature of progress—now includes not only the back of the cereal box but also the fascinating claims on his carton of chilled orange juice. With such prominent assurances as "100% pure," "no sugar, water or preservatives added," and "packed under continuous inspection," he is led to believe that the company president squeezed the juice directly into the carton with his own hands. Last week that belief suffered a blow that could set off the rediscovery of fresh oranges. In the Florida citrus industry's biggest scandal in years, Tropicana...

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