TELEVISION: The Future: FeeVee

Pay TV will get a thorough test in the U.S.—and soon. The fact seemed inevitable last week, as another "free" but dismal TV season was running out, and more and more plans were firming up for what the phrasemakers in the trade are beginning to call FeeVee. Items:

¶ Heartened by reports from the Toronto suburb of Etobicoke, where International Telemeter Corp. is trying toll television (TIME, March 14) in competition with three regular channels from Buffalo and two from Toronto, Chicago's Zenith Radio Corp., in association with RKO General, is asking...

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