A Letter From The Publisher, Apr. 25, 1960

The personalities of politics make public affairs live. Who are they and why? Is it necessary to view them with alarm, or should we rather point to them with pride?

—From the original prospectus for TIME

EVER since those lines were written 38 years ago, TIME has been trying to answer those questions and to make politics live through personalities as well as issues. In political 1960, politics is well populated with lively personalities. One of the liveliest is this week's cover subject, Lyndon Baines Johnson of Texas, who is making his third appearance on TIME's cover.*

Ever since serious talk about the 1960...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!