Show Business: Pinder's Underwater Ode

In the hard-sell literature of television commercials, the fastest-growing category offers panaceas for unusual problems. There is a floor covering for viewers who have elephants running through their kitchens and a deodorant that improves the social attractions of marble statues. There have been pens that write on butter, watches for attachment to boat propellers, electric shavers for Georgians who want to shave peaches and for kids who like to shave balloons. But the season's most ingenious problem-solver is just gurgling in: an instant lather for men who like to shave under water.

With four days' growth of beard. Skin-diver Art Pinder—so...

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