CORPORATIONS: Invasion of Britain

Many a U.S. manufacturer has hungrily eyed the underdeveloped British TV-phonograph market: only 65% of all British households have TV sets, v. 90% in the U.S. But the market is tough to bite into; purchase taxes and distribution costs are high. Philco sold its British subsidiary after trying; other major U.S. manufacturers shied away. Last week Magnavox Co. announced that it will go out after the British market in force.

Magnavox acquired 70% of the stock of Collaro Ltd., British manufacturers of record changers used by Magnavox. The move's real importance is that the rest of Collaro's stock is held by...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!