ADVERTISING: Read Any Good Books Lately?

No sooner did the full-page ad for Allen Drury's bestseller Advise and Consent appear in the New York Times last week than telephones started ringing at Publisher Doubleday & Co. and its ad agency, Franklin Spier. How in the world had Doubleday lined up those models? There was Vice President Richard Nixon standing beside an airliner chatting animatedly with Democratic Presidential Candidate John Kennedy. The apparent object of conversation: Advise and Consent, gripped firmly in Nixon's hand.

The answer was simple enough. Both men had been traveling west from Washington last June 19 on a United Air Lines DC-7, were...

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