Medicine: Prescription for Blue Cross

Blue Cross, the U.S.'s best-known hospital insurance plan, desperately needs a shot in the arm to give it a nationwide growth spurt. And unless the shot is administered soon, Government control of all U.S. hospitals is only a matter of time. These were the blunt alternatives presented to the American Hospital Association in Manhattan last week by John R. Mannix, executive vice president of the Blue Cross of Northeast Ohio.

As Mannix diagnosed it, Blue Cross is suffering from hardening of the arteries, has lost the pioneering spirit that sparked its phenomenal growth...

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