Show Business: Come-On in Color

In Japan today, there are exactly six color TV receivers in the hands of private owners. But at 60 railroad stations and other public places within transmitting distance of Tokyo last week, hundreds of thousands of Japanese enthusiastically gathered before sets supplied by the Nippon Television Network and watched two hours of daily color programs.

NTV President Matsutaro Shoriki, 74, had tried the same sort of approach seven years ago when his TV network was just getting started in black and white. He spotted 220 RCA receivers in parks, railroad stations, back alleys. Today, with about 4,000,000 black-and-white receivers across Japan, NTV...

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