On TV, everybody talks about the weather, and everybody tries to do something different about it. Television weather shows range from Milwaukee's Bill Carlsen squirting up a shaving-cream snowstorm to Manhattan's arch, smock-coated Tex Antoine drooping a cartoon mustache to pass the same word about rain. There have been politicians (Maryland's Senator John Marshall Butler once sponsored a nightly weather roundup as a campaign gimmick), puppets, and above all, dolls. As one of the largest sponsors of TV weather programs (36 on local stations in the East), the Atlantic Refining Co. has tried its share of stunts. But last...

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