The Press: Roll-Your-Own Newspaper

Far back in the tropical wilderness of new Guinea, a jungle newspaper distributor was recently asked by the management of the South Pacific Post (circ. 4,218 twice weekly) if the 50 copies he was getting were enough. "Thank you," he replied politely, "but I sell only ten to people who read the paper and 40 to people who smoke it." So much in demand is the Post for its roll-your-own qualities that back copies sell for 7¢ a lb., and the paper can claim title as the world's most widely smoked publication. It can also claim a first-class journalistic coup. Few...

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