MODERN LIVING: On (and On) with the Dance

Arthur Murray taught me dancing in

a hurry.

I had a week to spare. He showed me the groundwork, the

walk around work, And told me to take it from there.

—From a Johnny Mercer song

When Arthur Murray dance studios began springing up all over the U.S. 20 years ago, the big sales pitch was learning to dance in a hurry at a small cost. But no longer. Now that the Murray studios have expanded to 450 on four continents doing $55 million of business last year, dancing takes more time—and more money.

After students...

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