Show Business: Oscars for Commercials

"Ein shampoo, das mehr kann," marveled a handsome couple as they lathered through a co-educational shampoo.

"C'est au fond d'un regard que Von decouvre une ame," insisted the soulful pitchman for a mascara pencil.

"Though she wears bracelets up to here, mink up to her ear, a lady isn't dressed unless her legs are too," trilled an American soprano.

For 3½ days, 698 such filmed commercials assaulted the senses of judges from eleven countries gathered in Venice last week for the fifth annual festival of the International Screen Advertising Services. Though their eyes dimmed and...

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