TOBACCO: The Filter War

"The enormous weight of statistical evidence linking lung cancer with heavy smoking can no longer be refuted. A majority of manufacturers either oppose or ignore the problem." These words were spoken last week, not by a scientist or antismoking crusader, but by Patrick O'Neil-Dunne, 50, technical director of Rothmans of Pall Mall, British cigarette maker. A Rothmans press release was even stronger: "The link has been established beyond all reasonable doubt."

Rothmans was so bluntly frank because it is trying to plug its own filter brand (called Rothmans) at the expense of...

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