THE COMMON MARKET: Opportunity Knocks for U.S. Business

AMERICAN industry should find it -L. an opportunity rather than a danger. Do not be afraid of it." Thus did Washington Lawyer and Economist George Ball, an expert on investment abroad, exhort U.S. businessmen to take on a new challenge: the European Common Market. The common market, a vast trading zone of six European countries, will remove trade barriers among participating nations, allow free movement of goods, labor and capital. What worries many a U.S. businessman is that it will also be protected by tariffs that discriminate against outsiders, make it harder for U.S. firms to compete in Europe, the...

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