General Motors. The automobile replaced the mare's-nest on TV last week. To publicize its 50th anniversary, G.M. shucked out more than $1,000,000 and promised two hours of fine and lavish entertainment. What made the show different from the innumerable other big-money variety shows that have promised the same was that the promise was kept. In addition to lining up two dozen top performers and several hundred square yards of effective sets, G.M. also took pains to hire a producer with an idea, Jess (I Love Lucy) Oppenheimer, and a writer with ideas. Movie Scripter Helen (Lili, I'll Cry Tomorrow] Deutsch....
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