GOODS & SERVICES: New Ideas, Aug. 12, 1957


Better Bread. From a formula accidentally discovered by a Minnesota cattle-feed miller, the Wisconsin Alumni Research Foundation has developed a new flour concentrate called V-10, which boosts protein content in bread by 33%.

Though it will raise the price of a 20¢ loaf of white bread to 27¢, two slices of Vio bread per meal will supply 25% of all the protein an adult needs for a day. More than 8,000,000 loaves have been test-marketed by Minneapolis' F. H. Peavey & Co., which will soon market V-10 flour nationally.

Minute Postcards. Owners...

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