CORPORATIONS: Search for Simplicity

When Charles H. Percy took over Bell & Howell Co. eight years ago, he had one main goal for the company that gave Hollywood its standard movie camera. "We have the Cadillac of our industry," he said. "We want the Chevrolet, Pontiac and Buick too." By last week President Percy had reached his goal. To dealers went a brand-new camera, designed as the last word for amateur moviemakers: an 8-mm. color camera equipped with a tiny photoelectric cell that automatically and continuously adjusts the lens to every light condition.

Priced at $169.95,...

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