PERSONNEL: Consumer's Report

In 1933, when Arthur Kallet co-authored a bestselling exposé of dangerous drugs hidden in popular products (100,000,000 Guinea Pigs), advertisers turned apoplectic and many a consumer turned pale. Kallet, a dark, intense young M.I.T.-trained engineer with a talent for pricking advertising humbug, had learned much of his lore by working with co-author Frederick J. Schlink's Consumers Research, Inc. which reported on the quality of consumer products.

After a break with Schlink, Kallet in 1936 formed his rival Consumers Union, which eventually outdistanced Consumers Research to become the best-known tester of consumer...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!