The Press: Behind the Handout

After trying some newspaper-readership statistics on his slide rule, Pollster George Gallup promises for fall publication "the most comprehensive study ever undertaken of the American press." For the most part, Gallup's conclusions from interviews with 7,000 readers will only confirm what most editors know about most readers: people like to read about people. But one undeveloped area of reader interest charted in the study is a little-known land to the majority of newsrooms. News of U.S. business, Pollster Gallup's findings suggest, not only deserves more space and prominence than it gets in most...

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