The best way to reach a radio listener's ear is with a headline. In Manhattan last week, the latest Nielsen ratings of radio shows placed a news show, NBC's News of the World (with Morgan Beatty) in the No. i spot, and four others (Lowell Thomas, NBC 8 O'Clock News, Richard Harkness, NBC 7 O'Clock News) in the top ten. In San Francisco Pollster George Gallup warned the annual convention of the American Society of Newspaper Editors that radio is a serious news rival; 39 million U.S. homes get a daily newspaper and 41 million homes have TV. but "radio has...
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