Television: The $60 Million Question

Are the quiz shows rigged? The question, worth far more than $64,000 in an industry that is plunging $60 million a year on such programs, has tickled the curiosity of millions of TV watchers. It seemed more pertinent than ever last week when ten-year-old Robert Strom pushed his winnings to $160,000 on CBS's $64,000 Question, and a $10-a-week Government clerk, Theodore Nadler, hit $152,000 on $64,000 Challenge.

The answer: the producers of many shows control the outcome as closely as they dare—without collusion with contestants, yet far more effectively than most viewers suspect.


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