GOODS & SERVICES: New Ideas, Jan. 14, 1957

GOODS & SERVICES

Flavored Beer. A light alcoholic drink with a cola, punch or Collins flavor was put on the market by the Weber-Waukesha Brewing Co. of Waukesha, Wis. Manufactured under the patent of Chicago's Sassy International Inc., the drink is made with hops and has about the same alcoholic content as beer. Price for four 7-oz. bottles: under $1.

Electric Wristwatch. The first commercial electric wristwatch was put on sale by Hamilton Watch Co. The same size as conventional watches, it is powered by a shirt-button-sized 1.5-volt battery. Price: $89.50 for gold-filled model, $175 for 14-carat gold-cased model, $1.75 apiece for replacement...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!