WHEN A New Jersey clothing chain opened a new branch at Union Township one day this month, 20,000 first-day shoppers from a 30-mile radius jammed highway 22 for four solid miles. Main reason for the stampede: the store opened on a Sunday, thus permitting entire families to do their shopping together. Such booming Sabbath business has become a nationwide phenomenon—and one of the hottest controversies in U.S. retailing.
From New Orleans' Schwegmann supermarket (whose bar dispenses brand-name liquor for 30¢ a shot on Sunday) to Los Angeles' $6,000,000-a-year, 24-hour-a-day Ranch Market, grocery stores now find that Sunday is the third...
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