The phony doctor (in real life a member of Actors Equity) slips into a white smock, faces the camera, and the biggest gasoline-torch medicine show in history has begun. A cigarette is soothing to the T-Zone. A miracle pill will start the natural flow of liver bile. Try a certain elixir for worn-out blood—and a toothpaste for a brave new cavity-free world.
Last week the Federal Trade Commission, admonished by the U.S. Senate to watch more closely for "false and misleading" TV advertising, announced that it would begin monitoring radio and TV commercials for...
To continue reading:
or
Log-In
