Radio: Memo to Politicos

After five weeks of exhaustive TV pulse-taking, Nielsen reported last week on viewers' reaction to the 1956 political conventions. Items:

¶Curiously, equal total audiences of 32.1 million U.S. homes viewed each of the conventions, more than twice the number that saw the 1952 shows. This meant that 88% of all TV homes saw one or more sessions of each convention over one of the three chains. Daily audiences ranged from 23 million to 27 million homes. ¶TV homes watching the Democrats averaged 9 hrs. 39 min. each. For Republicans: 7 hrs. 22 min. The discrepancy is due primarily to the...

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