GREAT BRITAIN: Consumers, Arise!

Britain's businessmen in recent years have become so used to hearing their efforts excoriated by local politicians and extolled by visiting diplomats that they seldom stop to listen to either. Last week they pricked up their ears when a departing diplomat reversed the process. A successful U.S. businessman for 40 years (metal factory, condensed milk, the Ask Mr. Foster travel agency), grey-haired Francis E. Rogers of New York City went to Britain in 1951 with an American aid mission to spend five years observing British factories. On the eve of his departure...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!