The big giveaways, e.g., The $64,000 Question, The $64,000 Challenge, consistently top TV polls. Thus networks and sponsors are inspired to bigger philanthropy. By fall, new giveaway shows will be piled onto the old ones, so that the TV people will be tossing around more taxable loot than ever before. Items:
¶ CBS will hang on to its front runners The $64,000 Question, still the most popular and lively of the lot, which continues to bounce contestants over to The $64,000 Challenge.
¶ NBC's best bet is still Groucho Marx's You Bet Your Life, which...
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