The Press: If Johnny Can't Read

The "world's first talking magazine" prepared last week to assault the ears of the reading public. Hear, a new 35¢ movie-fan bimonthly, will have pliable acetate records embedded in its front and back covers. By punching out the perforated record and playing it on a 78 r.p.m. phonograph, the fan will be able to hear his favorite star's very own voice. The first issue, with 300,000 copies already run off, will hit the newsstands early next month carrying recorded interviews with Tony Curtis and Jane Powell. For fans who can read, Hear also offers such written staples as "Who Put the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!