As the two major TV networks, NBC and CBS are locked in a permanent war for talent, ideas, advertisers and listeners. This season one of the war's major campaigns is the battle of Sunday night at 8 (TIME, Oct. 17, 1955). Thus far, CBS has won. With the Ed Sullivan Show consistently rated one of TV's top two most popular shows, CBS has had little trouble with NBC's mediocre Comedy Hour. Last week NBC announced its newest strategy. Beginning June 24, it is throwing Comedian Steve (Tonight) Allen, 34, into the Sunday night breach.
Said NBC Chairman of the Board Sylvester L....
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