PROMOTION: A Temple for Mecca

By spending standards, the convention mecca of the world is Manhattan. In 1955 alone, 2,265,000 delegates spent $213 million during 756 conventions. But Manhattan had a problem: the best exhibition hall was Grand Central Palace, a huge, outdated, twelve-story structure, which the Bureau of Internal Revenue took over in 1953. This week, at a cost of $35 million, Manhattan opened a new convention temple: the Triborough Bridge and Tunnel Authority's mammoth Coliseum at Columbus Circle squarely in the center of Manhattan Island. Tied in with three subways, it is easy...

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