MODERN LIVING: Air-Conditioned Boom

During a blizzard that blanketed Upper Darby, Pa. last month, Appliance Dealer Mort Farr bought TV time to advertise an air-conditioner sale. Reported Farr: "It was the best sale I ever had." Last week, though the weather was milder, air-conditioner sales were setting new records throughout the U.S. Sales of room coolers alone were up 100% over last year's first quarter. The selling period for conditioners, once as brief as the Bikini season, is now being extended throughout the year as more and more consumers think of airconditioning, with its filtered...

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