Cinema: The Promotion of Marty

The block-square, million-dollar Shoppers Market in Santa Monica, Calif, was having its grand opening. Behind the butcher counter stood Actor Ernest Borgnine, a smile on his face and a meat cleaver in his hand. The man who proved, in Marty, that butchers are nice people, was being spurred on by throngs of movie fans and pressagents and a group of scantily clad models with placards announcing, "I Love Marty." Reporters, newsreel cameramen and photographers were on hand, and two representatives of the Santa Monica Bay District Meatcutters Union, Local 587 (the Amalgamated Meatcutters...

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