CORPORATIONS: Going Steady

When Manhattan Hosier Abraham Feinberg stitched himself into control of the fraying Julius Kayser & Co. a year ago, the company's once-famous line of medium-priced lingerie, gloves and stockings had about as much sex appeal as sackcloth. Board Chairman Feinberg set out to woo the hard-to-sell, fashion-conscious college and career girl, hired top designers to turn out fetching new trifles, e.g., red "mambo" panties. He also revamped Kayser advertising to emphasize girlish glamour instead of spinstership thrift: "Be Wiser—Buy Kayser," its longtime slogan, became "You Owe It To Your Audience." When...

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