Music: Mail-Order Maelstrom

The book-club system, which accounts for about 10% of all U.S. book sales, has moved into the music field in a big way. Mail-order music clubs have been spinning profitably on the fringes of the record business for ten years, and today they are going stronger than ever, may now account for as much as 15% of the LP business. Their method resembles the book clubs': full-page ads in the Sunday supplements, often dominated by the word "FREE!" in doughnut lettering. The usual deal: subscribers get a record free for joining up, or for every two they buy.

Early mail-order music clubs...

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