The TV-radio season officially ended last week, and it was plain that the year had brought a major shift in the positions of the two major networks. Four facts stood out: 1) NBC has taken an aggressive lead in TV; 2) situation comedy, long a CBS specialty, is on the skids, with only one show, I Love Lucy, still among TV's top ten (see above); 3) summer is no longer a TV-radio slump period; and 4) NBC is taking revolutionary steps to put radio back on the map.
Simple Idea. Led by its energetic President...
To continue reading:
or
Log-In
