The Press: Quick Score

When SPORTS ILLUSTRATED kicked off its first issue last August, its immediate goal was a circulation of 450,000. Last week, after only eleven issues, SPORTS ILLUSTRATED was well over the goal line. Publisher H.H.S. Phillips Jr. announced that the magazine has a circulation of more than 525,000. As a result of the 17% increase, said Phillips, ad rates will be upped 9%, effective April 4. Despite the fast circulation climb, said Phillips, "we are more interested in a quality circulation in the hundreds of thousands than one in the millions."


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!