Medicine: A.M.A. v. Kent

The A.M.A., which banned all tobacco advertising from its publications Jan. 1, swung hard last week on a manufacturer who had cited A.M.A. findings in cigarette ads. In 80 newspapers last month, P. Lorillard Co. had advertised: "The A.M.A. . . . tests proved that of all the filter cigarettes tested, one type was the most effective for removing tars and nicotine.—This type filter is used by Kent . . . and only Kent!"

The usually soporific A.M.A. Journal came out of its editorial corner hopping mad: "The unauthorized and medically unethical use...

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